Austin has influenced me and I definitely try to be more aware of being green. I've purchased those reusable shopping bags for when I go grocery shopping, and I try to use minimal amounts of bags as possible by sticking purchases in my purse or putting items into a bag I already have. I love how green friendly and green aware Austin is.
More on shopping and brand perceptions, one area in retail that facinates me is undergarments. It's been interesting how much undergarments has grown and has created different images. Victoria's Secret even launched a new sub-brand (Pink) for the younger crowd. American Eagle also came out with an undergarment store (Aerie) to compete with Victoria's Secret's Pink line. I just love how the panty industry is growing to become more than just undergarments but a fashion statement as well. Notable mentions are Gap's Gap Body line and Abercrombie&Fitch's Gilly Hicks.
Besides that, I'd like to focus on two big time lingerie stores and their brand perception: Victoria's Secret and Frederick's of Hollywood. Both stores essentially sell lingerie and they have both modest to wild variations. Frederick's of course has more outlandish ones. However, when people think of Victoria's Secret, people think of VS as being more classy, sophisticated, and classic. Whereas, the brand perception associated with Frederick's is more wild, dirty, and trashy. Which is ironic when you think about it because how classy can sexy underwear really be? As I mentioned before in my previous posts about how people associate themselves with the brand image that they buy, I've noticed that people hold their VS bags loud and proud and try to hide their Frederick's one like it's naughty to purchase from there. Which is even more ironic because Victoria is now not so Secret and Fredrick's of HOLLYWOOD (glam, center stage) is being stuffed amongst other bags and merchandise. Interesting how your feelings for a brand can affect your liking of the product. For some reason, stockings from Frederick's feel so much dirtier than stockings from VS but in the end it's just stockings.