Everything in Business is easier said than done. That's what's up.
The things we learn at Business school besides the technical subjects are all soft science. A lot of things we learn are "duh, of course" topics. However, as much as these things we learn seem so obvious and so "duh, of course" people have the hardest time putting it into action. In Marketing, we learn to make sure we don't word questions in a way that is suggestive. You think, "duh, of course" don't write questions that are suggestive. But when you get to writing up your survey, it's hard to keep rewording questions to avoid all of the biases. In Management, you talk about conflict resolution and how to be an effective leader. You must listen to your subordinates, and we are even taught steps to take to resolve conflicts. In Global Marketing, we learn about being open minded to different cultures and different cultural measures. We did a case in class that talked about how a manager that has a background of South American studies, went to South America and was somehow still shocked by cultural differences. Everything seems to be common sense. Then why is it so hard for people to put into practice?