Yesterday, in Global Marketing, we talked about Western style TV advertisements vs the ones in Asia. Asians prefer soft selling which means they are moved by emotion and desire instead of logic and superiority in the U.S. In Asia, advertisements are often image-oriented and rarely gives any information about the product at all. This video was shown in class: http://www.youtube.com/watch?v=Um9KsrH377A
It's 4 minutes long and totally unrelated to the product. It's like a (mini) inspirational movie. But even in the U.S. people have different perceptions on advertisements. A girl in my class brought up the BK Kid's meal commerical with Sponge Bob and she was horrified that it was directed at children. I was shocked because it's one of my favorite commercials so far and I think that most children are cultured and less unaware than we all think. I don't think a bunch of girls shaking a square shaped butt is as unapproriate as somethings kids could see strolling onto MTV or BET.
I love Thursdays. I only have one class for the day and my weekend festivities begin. This week we are not having an ABSA GM instead it's the Swing Outs Banquet! ABSA is in the running for UTLB's Most Professional and Most Outstanding.... I'm excited for tonight!
In other news, Cinnamon is still no where to be found. She's really gone :[